Seth Casteel now understands the power of social networks.
The Los Angeles-based photographer received a few emails informing him that the underwater photos he had taken of dogs had been posted on Reddit and Google +. “I woke up with a lot of orders and a lot of money in my bank account…” says the photographer.
His site, which receives around 200 visitors per day, has literally “exploded” with over 100.000 visitors per day.
A few months ago, Casteel was struggling to pay his bills after investing in underwater shooting equipment ...