# Diversign… or the Colibri's share? Let me explain.
#Diversign quézaco? An idea, photos, a concept, a community, a brand, some actions?
Ben… the six my captain!
I believe this article is helpful to keep things clear for everyone. I received a lot of questions which show a certain interest, but also a necessary more detailed explanation than that given on the networks.
It all came from an idea from my other half who, on one or two occasions, made me pose with my back, raising my arm and doing the “Ok” (The #Diversign, internationally known and used by divers from all over the world), in front of pretty landscapes or beautiful monuments.
The photos were downright nice and, one or two, we started to take one on each distant journey, or in front of each place of nature that caught our attention, provoking in the way some amused, condescending reactions, even a certain derision, y understood by our relatives (if we saw you!) judging us at least “original”. As they say in Nice “M'em bati” !!
The premiere was taken in November, in Hong Kong, six months ago… barely six months!
From there, a lot of discussions with family and friends, reading also on the environment and the planet which is in bad shape, the corals which are whitening, the oceans which are filling up with plastics, the species which are becoming rare, the climatic disturbance… J I started to write articles on these subjects.
In short, we started to think about everything that is wrong, and everything we need to change in our behavior to hope to improve the situation at our small level. Just so as not only to offload to governments, which obviously have their part to do, but to tell ourselves that individually we must also take charge. Quite a concept!
Then the desire to challenge, to inform, to raise awareness then came, to invite as many people as possible to reflect. A communicator's flaw, wanting to communicate? Probably yes…
Form a community of people who would share the same idea, the same desire, would feel the same urgency, with a rallying sign, visual, “#Diversign”…
With my partner and my son we then had the idea of transforming these photos into a visual identity, so that the idea is personalized, by creating a logo.
Then my “two men” Pascal, my son, and Jean-Michel who shares my life, then had the idea of registering a brand and creating a company. Its purpose? Have clothes made, first T-shirts, then tank tops, sweatshirts, caps, products more specific to divers (the first spectators of the organized disaster that we humans print “below”) too. , mask bands, bandanas for ladies' hair (when diving you never know what to do with your unsightly bangs !!)…
These products will soon be available in an online store. Part of the proceeds from sales will be used to finance actions implemented by associations in charge of environmental protection, more specifically actions relating to the protection of the oceans and their endangered species.
Ambitious? Unrealistic? Idealistic? Naive! YES! YES! YES! AND YES!
So what? It reminds me of the history of the hummingbird, do you know it?
Very summarized here is the story of the hummingbird, taken from an Amerindian legend, told by Pierre Rabhi, its founder: One day, says the legend, there was a huge forest fire. All terrified animals, aghast, watched helplessly disaster. Only the little hummingbird was bustling about, fetching a few drops with its beak to throw them on the fire. After a while, the armadillo, annoyed by this derisory agitation, said to him: “Hummingbird! You're not crazy ? You won't put out the fire with these drops of water! ”
And the hummingbird replied, "I know it, but I'm doing my part."
A nice story, more poetic version. from this famous quote by F. Roosevelt:
“It's hard to fail, but it's worse to never have tried to succeed” said this famous man. It has always been my favorite maxim. She dictated my steps. It comes to me from my mother and I think I passed it on to my son with his taste for entrepreneurship.
Perhaps we will not succeed and the sale of the products will not even cover the costs incurred. Never mind!
Or maybe a plus one, plus one, plus… will get there. It's a bet we are making!
But without you and your relay… it will be difficult!
Will you do it with us?
But in fact you have already started !!
Yes, what a pleasure to see your first posts in the eponymous group (where we are already close to 2500) published (From Mayotte, Bali, Senegal, Mauritius, Corsica, London, Italy, 'Spain, Israel, Thailand and the 4 corners of France !!) and our adopted motto:
“Individually we are one drop, together we are the ocean” (Satoro Ryunosuke)
Join us here: https://www.facebook.com/groups/726359184238561/. We are already. more than 6000 :) !!