Kanumera: eco ... logical for 18 years

The anecdote goes that it is a slave who created the first T-shirt to protect itself from the sun and the textile sector, since then, would always surf according to the rumor about human misery to enrich itself. But the textile market, like all markets, is divided into two distinct categories: price or quality. “Quality is the path we chose from the start,” explains Jean-Christophe Morel. “We cannot sustain a clientele by selling them a disposable product. Our t-shirts last over ten years without batting an eyelid. "

The textile products used meet the Oeko Tex 100 standard, a standard developed in the early 1990s to meet consumers' expectations of textiles without health risks. Until the Oeko-Tex® Standard 100 was introduced, there was neither a reliable product label for the consumer to judge the humano-ecological quality of textiles, nor a uniform safety criterion for the companies of the textile and clothing industry allowing a precise assessment of any harmful materials contained in the products.

The supply is nothing, if the manufacturing is done in questionable conditions. An affiliated company Wrap (World Responsible Accredited Production) is committed to conducting its business in accordance with the highest ethical standards and with respect for human rights. It requires its suppliers, dealers, distributors and other business partners to meet these high standards. They are aware that other countries have different cultural, legal and ethical systems. However, these companies certify that all the facilities they use must always meet certain basic requirements, notably concerning child labor, working hours, wages but also respect for the environment and safety standards. .

Printing is done in St Jean de Luz and Périgueux. The workshops are the only ones in Europe to use a wastewater recycling circuit so as not to harm the environment. In addition, for some years they have obtained the label Green Print ®. It is a mark that guarantees that printing techniques do not release any hazardous product in any way into the environment.

More and more companies and associations rely on Kanumera's sectors: for example, t-shirts SEA SHEPHERD (“stop the grind” collection) from the Salon de la Plongée were produced in their workshops. “But, as Jean-Christophe Morel explains, we really had to show our feet. In other words, convincing them that the draconian eco-health standards announced were not just words. "

And this has been going on for 18 years.

Visit their site: www.kanumera.com