Since May 2009, Aqua Lung has made the daring bet to set up a subsidiary in Egypt, in Hurghada. Its premises located in the city center cover an area of 350 m² and house the team's offices, a large showroom, an equipment and spare parts warehouse, as well as an after-sales service room.
Yvon Coupannec: GENERAL MANAGER
Yvon COUPANNEC : “Since the opening, it is true that our example made Scubapro want to take the same path (opening of ScubaEgypt in 2010 and SubGear in 2011). Mares remains distributed via Coltri Sub.
However the real difference lies especially in the quality of the team that composes Aqua Lung Egypt and our organization to stick to the Red Sea market. We focus on the availability of equipment throughout the year, on a policy of effective maintenance and attentive after-sales service and on a high level of rigor in the commitments of the brand to its customers.
The idea was that a European customer of Aqua Lung forgets that he is in Egypt by pushing the door of the showroom in Hurghada. Our distributor was not able to maintain at the level the different parameters that make the quality of our brand, hence the decision in 2008 to operate the installation of a subsidiary to ensure distribution locally.
This obviously has a cost and requires integrating the complexity of “Eastern” relationships while retaining our Western standards. If we have achieved the envied position of market leader on the Red Sea, we must not forget the many obstacles that the subsidiary has had to face over the past 2 years with the profound upheavals in the Egyptian political and economic scene.
Finally, while remaining resolutely optimistic, I consider that now more than ever Egypt must remain a privileged destination for European divers because it is the best destination 5 hours by plane from the major European capitals and this 12 month of year. And since fish do not have a beard !!!!!! ”
Composition of the Aqua Lung Egypt team:
- Sales manager: Jacopo Montefsuco (Italian)
- Sales assistant: James Dawson (British)
- Technical manager: Chris Jansen (Dutch)
- Accountant: Ali Matook (Egypt)
- Back Office: Yasmine Ammar (Egypt)
Joseph Hanna: Egypt
- GM: Yvon Coupannec (Brittany 😉
We would like to thank the entire team atAqua Lung Egypt for his welcome, more particularly Yvon for his availability and Jacopo for… everything he is!
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Agree with my chief editor !!!!